Connect a Telegram bot, and every private message a customer sends to it arrives in Conversations, where your team replies. It is the quickest channel to set up: you need only the bot's token, and Rutba CRM tells Telegram where to deliver.
Before you start
- Who can do it: owners and administrators of the company.
- Plan: available when your plan includes Conversations inbox and Telegram channel. The number of connected channels is a plan limit.
- A pipeline: new contacts get a deal in the stage you choose. See Deals and pipelines.
- A bot of your own that no other tool receives messages for. Connecting it takes over the bot's delivery address.
Step 1: create a bot with BotFather
- In Telegram, open a chat with @BotFather.
- Send
/newbot, then give the bot a display name and a username ending inbot. - BotFather replies with the bot's token. It looks like
123456789:AAH...: digits, a colon, then a long code. Keep it private: anyone with it controls the bot.
You can set the bot's picture and description with BotFather too. Customers find the bot by its username, or through a t.me link to it.
Step 2: add the channel
- In the sidebar open Conversations, then click Channels.
- Open Connect Telegram and fill in:
| Field | What to enter |
|---|---|
| Channel name | A name for your team |
| New deals start in | The stage for deals from new conversations |
| Assign new deals to | Optional. A fixed person |
| New conversations go to | The owner above, or nobody, or The team member with the fewest open conversations |
| Bot token | The token from BotFather. It is stored encrypted and never shown again |
- Click Add channel.
Rutba CRM registers its address with Telegram straight away, with a secret that every delivery must carry. When it works, the card says Connected to Telegram automatically. There is nothing to set on Telegram's side.
Step 3: test it
- From your own Telegram account, open the bot and press Start, then send a message.
- In Conversations, the conversation appears with a new contact, named after your Telegram name, and a deal in the chosen stage.
- Reply from the conversation. The reply arrives in Telegram from the bot.
Good to know
- Private chats only. Messages in groups or channels where the bot is a member are ignored, and so are messages from other bots.
- No reply window. Unlike WhatsApp, you can reply at any time.
- Files: photos, documents, videos, voice notes and audio from customers show in the conversation. You can attach one file to a reply.
- Contacts: Telegram does not share the customer's phone number, so each new chat creates a new contact. If the person is already a contact, merge the two; see Contacts.
- One bot, one channel. The same bot cannot be connected twice.
- The bot's other uses stop. Telegram delivers a bot's messages to one address. If the bot was connected to another tool, that tool stops receiving them.
- Turning the channel off stops replies, and Telegram's deliveries are refused. Turn on registers the address with Telegram again.
Troubleshooting
| What you see | What to do |
|---|---|
| Telegram did not accept the connection, so the channel was saved switched off. Check the token and that the site is on HTTPS, then turn it on. | Check that the token is the bot's current one, then click Turn on. A channel's token cannot be changed after it is added, and the same bot cannot be added twice, so if you replaced the token in BotFather with /revoke, contact the platform's support |
| The token is refused when adding | Paste the whole token, including the digits before the colon |
| Messages stop after using the bot elsewhere | Another tool took over the bot's address. Click Turn off, then Turn on, to register it again |
| Nothing arrives from a group | Only private chats with the bot are received |
Last updated 2026-11-08